The Union of European Football Associations (UEFA) has made quite the revolutionary announcement today. No, Lionel Messi has not quit football or anything like that, rather the announcement revealed the new UEFA ticketing system.
And the new UEFA ticketing system uses blockchain technology. Get in!
The UEFA Ticketing System on Blockchain
UEFA successfully deployed its new blockchain ticketing system via mobile phones and it is based on blockchain technology.
Well, the blockchain ticketing system was actually tested back in May and was used to sell 50% of the tickets for the 2018 UEFA Europa League final in Lyon. After its “successful implementation”, UEFA has decided to increase the technology’s reach “to all of the general public” in Estonia.
Today’s official UEFA announcement stated that:
“100% of the match tickets for the UEFA Super Cup soccer match between Real Madrid and Atletico Madrid held in Tallinn, Estonia on August 15 were sold using a blockchain-based iOS or Android application.”
The goal of a blockchain ticketing system is to make the ticket sales process for matches more simple and safe. Using blockchain means that ticket distribution will be more secure and also replication and duplication of tickets is prevented.
Developing the Technology
Further to its blockchain success, UEFA says it will continue to develop the technology and its use of a blockchain-based ticket distribution system for future events, adding:
“UEFA is looking to make its ticket sales process for matches more simple and safe — thanks to a new system aimed at providing secure ticket distribution, and which prevents the replication and duplication of tickets.”
With UEFA using blockchain technology for its tickets I expect it will further the trend for blockchain technology in this field. Already we have seen company’s use blockchain in innovative ways, such as TADA who’s Ride-hailing app which utilizes blockchain and even a trillion dollar shipping industry are showing their interest.
Featured Image: Deposit Images/artjazz
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