SC Johnson has just announced that it has teamed up with Plastic Bank to reduce the global ocean plastic crisis happening around the world. The companies are currently trying to increase recycling rates in impoverished communities within Indonesia, while also trying to address the challenges of poverty.
SC Johnson Blockchain
SC Johnson and the environmental organization are planning on opening eight plastic recycling centers in the future and will offer its local tokens for the waste collection. The first center will officially open on October 8th in Bali. The press release states that in using blockchain technology for distributing tokens, it could help reduce the theft of remuneration and the risk of loss.
“This partnership with SC Johnson is the first of its kind in Indonesia. It will help create more opportunities for people living in poverty and will offer waste collectors an important sense of pride,” said David Katz, Founder and CEO of Plastic Bank. “SC Johnson is the first CPG company to scale a program of this kind in Indonesia that will benefit a wide range of socio-economic demographics including local residents living below the poverty level.”
Currently, nearly 28 million Indonesians live below the poverty line and could benefit from this program. With so many in poverty, it remains unknown at this time how they will have access to technology to receive these digital tokens. According to the release, local plastic collectors can exchange their waste for digital tokens, which can then be used to purchase services and goods via a decentralized system.
“We want to help recover plastic equal to the amount we put into the world, through innovative recycling and recovery programs,” said SC Johnson. “In this way we can neutralize our environmental impact and, at the same time, do some good in communities that have excessive plastic pollution.”
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